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BBC has almost completed a 30-second commercial featuring the country’s famous attractions, said Nguyen Van Tinh, head of the International Cooperation Bureau under the Ministry of Culture, Sports and Tourism.

The three-month campaign could start in next one month and the commercial will be aired three times a day, bringing into focus the country’s beautiful beaches and sea tourism services. Mr. Nguyen informed that it will be broadcast on BBC in key markets, notably Asia Pacific.

The campaign costs around 150,000 USD. The Vietnam tourism sector this year will spend less on commercials on international TV channels because its entire marketing and advertising budget for all of this year is a mere 1.7 million USD, down from 2 million USD last year.

Read more in the VietNamNet Bridge article here.

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Michael Kaltenhauser

Founder and director of Astronaut, a marketing agency based in Beijing which is specialized on promoting destinations to Chinese outbound tourists

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