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15th December marked the beginning of a month-long global campaign run by the Tourism Authority of Thailand (TAT) and the Thai Hotels Association (THA) to encourage tourists to return to the area following the floods that ravaged parts of the country from July to December.  Most three and four star hotels that are members of the THA are expected to take part, where they will offer ‘buy one get one free’ deals on normal room rates from 15th December until 15th January 2012.  This should encourage many tourists to hurry back to the country at a time which is normally high season.

The organisation will be promoting the offer worldwide from their 26 offices, but will focus on countries close-by such as Hong Kong, Singapore and China, and hope that the campaign will boost tourism by up to 30%.  This estimation will assist in the huge losses that hotels experienced during the floods which took away more than an estimated 400,000 tourists from the country.  TAT reported that although almost all tourist destinations were not directly affected, visitors may still avoid travelling to Thailand and they have estimated a drop of around 300,000 people.

TAT organised a “mega-familiarisation” trip which brought around 500 travel agents and media representatives from all over the globe to Thailand, and will be adding further marketing activities in January and March to increase visitor figures again.  TAT are confident that by the end of March 2012, the sector will have fully recovered and hope that this marketing campaign will help them on their way.

A beach in Phuket, south Thailand


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Michael Kaltenhauser

Founder and director of Astronaut, a marketing agency based in Beijing which is specialized on promoting destinations to Chinese outbound tourists

Laura Hine

Online Communications Assistant at Astronaut