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The US Embassy in Shanghai has set up a pilot project for group visa interviews for Chinese nationals at the end of last year – a move that will shorten US Visa application times.

This is in response to Chinese travel agencies’ call for a simplified visa process and a larger quota in order to match the growing demand of Chinese travellers.

A survey by the United States Travel Association (USTA) of 1,500 travellers from Brazil, China and India suggests that an overwhelming majority of travellers find the US a tough place to visit. An astounding 94% of Brazilian travellers said they found it “somewhat difficult”, “very difficult” or “nearly impossible” to travel to the US. Roughly 80% of Chinese and Indian travellers echoed those sentiments.

“Increasing travel to the United States is the most effective form of economic stimulus supporting communities, injecting billions into the US economy and creating millions of new American jobs,” the report says. “Recapturing America’s historic share of worldwide overseas travel would create up to an additional 1.3 million US jobs by 2020 compared with 2010 and produce $859 billion in cumulative additional economic output.”

The average Chinese tourist spends $7,000 in the US – well above the 2009 average of $2,580 per overseas tourist. Of course, faced with onerous visa restrictions, that tourist is in the minority to begin with: Of the 30 million Chinese who traveled abroad in 2009, merely 735,000 came to the United States.

[tweetmeme source=”astronauttravel” only_single=false]

Read more:
http://www.bangkokpost.com/business/economics/237219/us-urged-to-ease-visas-for-three-giant-markets
http://www.visabureau.com/america/news/19-01-2011/us-embassy-in-china-seeks-to-streamline-us-visa-process.aspx
http://www.nydailynews.com/opinions/2011/05/14/2011-05-14_roll_out_the_welcome_mat.html#ixzz1MZPI6eIJ

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A study comparing the Chinese and U.S. outbound markets has recently been completed by two professors at the University of South Carolina. Dr. Rich Harrill and Dr. Xiang “Robert” Li have documented perceptions Chinese have of America and compared them with American perceptions of China.

Read about  their findings at http://www.lasvegassun.com/news/2011/mar/28/study-help-determine-how-best-market-chinese/.

San Francisco, California



UK Retailers are Urging the Government to Simplify the Visa Process

The majority of Chinese people travelling to Europe apply for a Schengen visa, which enables entry to the 24 European countries that have signed the freedom of movement agreement.

The UK is not party to that agreement and a separate visa is required, necessitating a personal visit to one of 12 application centres in China. Application forms are 10 pages long and have only just become available in Mandarin.

UK luxury retailers are pressing the government to tackle visa bottlenecks for Chinese tourists, claiming bureaucracy is causing shoppers to shun London stores in favour of centres such as Paris and Milan, reports the Financial Times.

Retail spending in the UK from Chinese visitors topped £350m last year, according to Global Blue, a financial services company, but retailers including Harrods, Selfridges and Fortnum & Mason argue this could be far higher if the UK visa process was simplified.

Global Blue estimates the visa application procedure could rob luxury retailers of £165m of sales during the next two years.

the Harrods store at night

The glittering Harrods department store, Knightsbridge, London

source: http://www.ft.com/cms/s/0/ae31f484-2c9d-11e0-83bd-00144feab49a.html

The Schengen Area comprises the territories of twenty-five European countries that have implemented the Schengen Agreement signed in the town of Schengen, Luxembourg, in 1985. The Schengen Area operates very much like a single state for international travel purposes with border controls for travellers travelling in and out of the area, but with no internal border controls.

source: http://en.wikipedia.org/wiki/Schengen_Area

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Michael Kaltenhauser

Founder and director of Astronaut, a marketing agency based in Beijing which is specialized on promoting destinations to Chinese outbound tourists

Laura Hine

Online Communications Assistant at Astronaut