You are currently browsing the tag archive for the ‘chinese market’ tag.

From among a variety of agencies Astronaut Travel was chosen to represent the Polish Tourist Organisation in China until the end of 2012.

Astronaut Travel has won the open tender to be the Polish Tourist Organisation  to implement publicity measures in the Chinese market, taking over the PTO’s online promotions, PR, events and fam trips to Poland.

Starting from July this year, Astronaut will represent the PTO at events in key cities in China, running promotional campaigns from its headquarters in Beijing as well as its second office in Shanghai.

Previously promotions were organized directly by the Tourist Organisation, operating from Warsaw. The official PTO office in Beijing is better positioned to operate in the Chinese market, and will  provide services in Chinese, Polish, and English.

 

Polish Tourist Organisation
Beijing Office


Advertisements

Dr. Adam Wu, chief operating officer of China Business Network, attended last week’s Caribbean Hotel & Tourism Investment Conference in Montego Bay, Jamaica, visiting a region where the Chinese government has already made several substantial direct investments and plans more.

Wu said Chinese tend to travel in groups and like to sightsee and visit multiple destinations. He offered some the following tips to those seeking to cater to the Chinese market:

• Convey your message in Chinese. While 60 million Chinese earn an annual income over 20,000 USD, only 10 million people can speak English.


• It’s best to market online (incorporate your site onto World Travel Online). Most Chinese travel professionals depend on the Internet to research and book travel. Plus, there are more Internet users in China (457 million) than the U.S. has in total population (311 million).

• The Chinese population doesn’t generally have access to the Internet accessed by the rest of the world, so marketers need to use the China Wide Web, the country’s own Internet.

• Marketers need to educate Chinese operators on (unfamiliar to them) local brands.

[tweetmeme source=”astronauttravel” only_single=false]

Sources:

http://www.hotelnewsnow.com/Articles.aspx/5534/Chinese-supply-demand-making-waves-in-Caribbean
http://lhonline.com/news/china_caribbean_investment_development_construction_tourism_marketing_0516/

China outbound tweeds

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Archives

Michael Kaltenhauser

Founder and director of Astronaut, a marketing agency based in Beijing which is specialized on promoting destinations to Chinese outbound tourists

Laura Hine

Online Communications Assistant at Astronaut