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A new strategy for success in doing business in China, a land where deals are notoriously slow, is highly relevant to the tourism business. Ottawa’s major newspaper, The Ottawa Citizen reports.

With the Beijing International Tourism Expo 2011 set for June 15 to 18, the Ottawa mayor and city representatives are making up a delegation in the hopes of bringing Chinese tourists and their cash to the city. Their proposals include a “marquee,” 400- to 500-room hotel to support the influx of visitors.

But what kind of clout does the mayor of a capital city have in China?

Intriguingly, a great deal.

The Citizen reports that the mayor of Beijing “is one of the top 10 most powerful officials in China,”  revealing the high esteem some countries confer upon mayors. On concurrent trips to one such country, the mayor of Ottawa was able to score meetings with some high officials that the provincial premier couldn’t get.

Read more: http://www.ottawacitizen.com/life/Watson+China+promote+tourism+Ottawa/4811726/story.html#ixzz1NLBrtoHu
http://www.ottawacitizen.com/news/Mayor+status+opens+doors+China/4823578/story.html

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The US Embassy in Shanghai has set up a pilot project for group visa interviews for Chinese nationals at the end of last year – a move that will shorten US Visa application times.

This is in response to Chinese travel agencies’ call for a simplified visa process and a larger quota in order to match the growing demand of Chinese travellers.

A survey by the United States Travel Association (USTA) of 1,500 travellers from Brazil, China and India suggests that an overwhelming majority of travellers find the US a tough place to visit. An astounding 94% of Brazilian travellers said they found it “somewhat difficult”, “very difficult” or “nearly impossible” to travel to the US. Roughly 80% of Chinese and Indian travellers echoed those sentiments.

“Increasing travel to the United States is the most effective form of economic stimulus supporting communities, injecting billions into the US economy and creating millions of new American jobs,” the report says. “Recapturing America’s historic share of worldwide overseas travel would create up to an additional 1.3 million US jobs by 2020 compared with 2010 and produce $859 billion in cumulative additional economic output.”

The average Chinese tourist spends $7,000 in the US – well above the 2009 average of $2,580 per overseas tourist. Of course, faced with onerous visa restrictions, that tourist is in the minority to begin with: Of the 30 million Chinese who traveled abroad in 2009, merely 735,000 came to the United States.

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Read more:
http://www.bangkokpost.com/business/economics/237219/us-urged-to-ease-visas-for-three-giant-markets
http://www.visabureau.com/america/news/19-01-2011/us-embassy-in-china-seeks-to-streamline-us-visa-process.aspx
http://www.nydailynews.com/opinions/2011/05/14/2011-05-14_roll_out_the_welcome_mat.html#ixzz1MZPI6eIJ

Entering its 7th year, the China Outbound Travel and Tourism Market (COTTM) exhibition took place 13-15 April 2011 in Beijing. Astronaut was among the outbound travel industry players at the event.

Poland Tourism Organisation and Tour Operators Pavillion

Ms. Yigit Ilknur; Mr. Jiri Vavra; and Mr. Michael Kaltenhauser, from Astronaut

Display by Turkey Ministry of Culture and Tourism

Dr. Abdel Aal Nassar, Egypt Embassy Consular and Mr. Michael Kaltenhauser, from Astronaut

India Ministry of Tourism Poster

Macau Tourism Office Pavillion

For more information, visit http://www.cottm.com.

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Michael Kaltenhauser

Founder and director of Astronaut, a marketing agency based in Beijing which is specialized on promoting destinations to Chinese outbound tourists

Laura Hine

Online Communications Assistant at Astronaut