You are currently browsing the category archive for the ‘Uncategorized’ category.

Dear readers, our blog address has changed, please visit

http://blog.astronautchina.com
Thank you.

Scoot 777 airplane

 

Scoot is Asia’s newest long-haul budget airline and has chosen Singapore to Sydney as its first international route, starting daily from mid-2012 and helping to add AU$146 million a year to New South Wales’s economy.

 

Barry O’Farrell, Premier of New South Wales said of the announcement: “This is a great win for Sydney and travellers in the Asia-Pacific region, opening up Australia’s largest city to more international routes and lower-cost carriers.” He went onto say: “This places Sydney front and centre of the boom in budget travel in emerging markets like Singapore, China and India.”

 

New South Wales’s minister for Tourism, George Souris expanded by stating: “Scoot’s arrival gives tourists from the growing markets of China and India more choice on how to get here and enjoy the many attractions and major events we have on offer in Sydney and New South Wales.” New South Wales have a 2020 target of doubling overnight visitor expenditure.

 

This exciting announcement, and the two-year marketing plan Destination NSW, Tourism Australia, Sydney Airport and Scoot plan to run following the launch of the route will hopefully help New South Wales achieve this goal.

 

To read the full article, go to http://www.spicenews.com.au/2011/12/01/article/New-Asian-long-haul-budget-airline-chooses-Sydney/WJOCVSDSVX.html

On October 11, the Tirol Tourist Board and their partners Bayern Tourism Board, Innsbruck Tourism, Air China and Munich Airport held an event in order to promote the region of Tirol, in the heart of the Austrian Alps.

Over 45 guests attended the event, representing Chinese tour operators, Austrian local travel agencies, the German and Austrian Tourism Boards.
Astronaut assisted in organising the event in Beijing, ensuring that it was a success.

www.tyrol.com

The Turkey booth on the Beijing International Tourism Exhibition (BITE) was one the booths which got the most interest due to a huge 3D Bosphorus Bridge image and Blue Eye wishing tree.

Turkey was enthusiastically welcomed by the crowds at the eighth Beijing International Tourism Exhibition, held on June 17-19.

Features of the Turkey booth

Bosphorus Bridge

The Bosphorus Bridge in Instanbul is a major tourist attraction, linking East and West. The Turkey booth featured an 11 meter long Bosphorus Bridge 3D image and drew hundreds of photo-snapping visitors into the booth.

People on the 3D image looked like they where standing on the Bosphorus Bridge linking Europe and Asia. Headline on the background says “Turkey, More than Europe, more than Asia.”

Turkey staff also took photos, which will be posted onto Turkey’s Official KaiXinWang account, for visitors to download. Turkey’s Kaixin Wang platform also hosts Turkey travel news.

Blue Eye Wishing Tree

Another crowd-pleaser was the Turkish traditional nazars (blue eyes). Visitors wrote their holiday wishes on blue eye stickers and posted them on a wishing tree. Every day after the event the tree was chock full of stickers and needed to be cleaned for the next day.

The Turkey event was a popular attraction, drawing hundreds of people who took photos, made wishes and left their email addresses.

The BITE booth was home to six travel agents, Turkey Culture and Tourism and Turkish airlines. Astronaut Travel was responsible for finding and planning the event. The booth was built and installed by Astronauts partner agency Zhongjia.

The Beijing International Tourism Exhibition is China’s biggest and most important travel show. For more info about the BITE, click here.

According to Egypt’s Tourism Minister Munir Abdel Nour, a sharp fall of tourist arrivals early in the year had caused economic losses of more than one billion U.S. dollars.

From February to April, an further estimated reduction of 3 million tourists, lead to estimated losses of 2.3 billion U.S. dollars, he added.

Last year, the country hosted 12.7 million tourists and reaped 13 billion U.S. dollars, or 11.3 percent of its gross domestic product. The number of Chinese tourists to Egypt last year stood at 106,000.

A Chinese delegation of 18 journalists arrived in Cairo on Monday for a five-day tour, at the invitation of Egyptian authorities.

The delegation came from 12 media organizations.

For the full article, please click here.

[tweetmeme source=”astronauttravel” only_single=false]

Entering its 7th year, the China Outbound Travel and Tourism Market (COTTM) exhibition took place 13-15 April 2011 in Beijing. Astronaut was among the outbound travel industry players at the event.

Poland Tourism Organisation and Tour Operators Pavillion

Ms. Yigit Ilknur; Mr. Jiri Vavra; and Mr. Michael Kaltenhauser, from Astronaut

Display by Turkey Ministry of Culture and Tourism

Dr. Abdel Aal Nassar, Egypt Embassy Consular and Mr. Michael Kaltenhauser, from Astronaut

India Ministry of Tourism Poster

Macau Tourism Office Pavillion

For more information, visit http://www.cottm.com.

Sites such as eLong let Chinese travelers book air tickets online. How will the online booking market be affected by Google’s recent purchase of the software company ITA?

eLong is Expedia’s exclusive affiliate in Asia (http://www.elong.net/aboutus/index.html), and in terms of shares and votes, is owned by Expedia. In addition to Expedia’s majority control of eLong, an online travel agency (OTA), Expedia’s TripAdvisor unit operates two media brands in China, daodao.com and kuxun.cn. (http://www.tnooz.com/2010/06/01/news/expedia- increases-its-stake-in-china-online-travel-agency- elong/)

“We expect limited financial impact of Google-ITA on Expedia, given only about 12 percent of Expedia’s revenue is from air and with ITA, Google will also become a source of qualified leads for OTAs (similar to Kayak),” said Naved Khan, an analyst at the brokerage firm Jefferies & Co.

In terms of current exposure to Google search, Khan said his analysis using comScore data shows that search phrases on Google containing four common search terms related to air bookings — Air, Air tickets, Flight and Flight Tickets — generated 1 million clicks to Expedia sites in Feb, representing less than 5 percent of total clicks to Expedia from Google search. (http://www.ibtimes.com/articles/132765/20110411/exped ia-online-travel-agencies-google-ita-software-nasdaq- stock-market-buy-rating-expedia-com- hotels.htm#ixzz1K1h3Bms0)

By means of this post, we invite you in on a conversation with Mr. Josef Stockinger, Director of the Austrian National Tourism Office in Beijing, who outlines the major trends among Chinese outbound tourists.

The New Trend for Chinese Travelers

In addition to (high velocity) group travel and (free spending) delegation travel, individual travel is the newest emerging trend, rising in popularity among the educated and higher-income bracket Chinese. These intrepid applicants pass Austria and other Schengen states’ rigorous visas requirements, including personal interviews at the embassy. For maximum enjoyment and safety, they prefer to travel with family and friends and plan their itineraries meticulously, sometimes by the hour (!), with plenty of “face giving activities” (seeing famous buildings and sites). For example, these tourists go to theatres and concert halls, but not for a performance.

How would you like the Chinese to experience Austria?

Mr. Stockinger would like to see Chinese tourists interact with the locals, taking the opportunity to have a conversation in a coffee shop, for instance. And to take a moment to relax, not dashing from place to place.

While the mind shift is still in the future before tourists believe that a vacation can be a vacation, hopefully one day, after paying the VIP price for a European coffee, and after having finished the cup, the visitor will go on to take a quiet moment to linger and mellow… and to take in the ambiance that he or she has just paid for.

a mellow moment

We thank you for taking a quiet moment to linger upon our blog. We hope you enjoyed this as well as the first and second posts in this series.

Taiwan and China plan to expand cross-strait tourism by allowing individual travel to the island. (At the moment, visitors from the mainland are allowed to enter Taiwan only if  they are part of a tour group.)

A trial will be conducted during the first half of the year and will start with residents from major cities like Shanghai and Beijing.

Taiwan’s individual traveller scheme will start sometime between April and June and it is expected to boost the number of mainland Chinese visitors to over two million this year.

Taipei 101

Taiwan’s iconic landmark, the Taipei 101, has benefited from a surge of mainland Chinese visitors. Thanks to their tourism dollars, the world’s second tallest skyscraper turned a profit for the first time since it was built in 2004.

Taipei 101 at dusk

Taipei 101

For the full article, please see http://www.channelnewsasia.com/stories/eastasia/view/1121004/1/.html.

With the APAC (Asia Pacific) sector enjoying robust growth (7% YOY according to PATA) led by buoyant Corporate and Chinese inbound travel markets, intelligent brands looking up and to the horizon to identify the ‘next big things’ to create or reinforce a competitive advantage over rivals. So with that in mind, where should the industry be looking to boost market share, bottom lines and simply sell more travel?

The travel media company EyeforTravel has teamed up with 3 foremost experts to identify the emerging trends, challenges and opportunities on the horizon that are set to define the next phases in the evolution of online travel.

Read their findings on the EyeforTravel website

China outbound tweeds

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Archives

Michael Kaltenhauser

Founder and director of Astronaut, a marketing agency based in Beijing which is specialized on promoting destinations to Chinese outbound tourists

Laura Hine

Online Communications Assistant at Astronaut