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Entering its 7th year, the China Outbound Travel and Tourism Market (COTTM) exhibition took place 13-15 April 2011 in Beijing. Astronaut was among the outbound travel industry players at the event.

Poland Tourism Organisation and Tour Operators Pavillion

Ms. Yigit Ilknur; Mr. Jiri Vavra; and Mr. Michael Kaltenhauser, from Astronaut

Display by Turkey Ministry of Culture and Tourism

Dr. Abdel Aal Nassar, Egypt Embassy Consular and Mr. Michael Kaltenhauser, from Astronaut

India Ministry of Tourism Poster

Macau Tourism Office Pavillion

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Chinese tourism

The China National Tourism Administration (CNTA) is drafting new measures to further open the Chinese outbound travel market for international travel companies. As for now foreign companies are not allowed to offer traveling abroad to Chinese tourists. International travel companies from 14 countries and regions, including Germany’s Tui and Japan’s JTB, have established 44 foreign joint ventures in China. The companies stayed in business in China even though they earned little or even suffered losses.
But now government has given clear signs that soon non Chinese tour agencies will be allowed to organize outbound group travels. This will change tourism landscape dramatically, but how fast the implementation will be nobody knows.

Read the China Daily article

China outbound tweeds

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Michael Kaltenhauser

Founder and director of Astronaut, a marketing agency based in Beijing which is specialized on promoting destinations to Chinese outbound tourists

Laura Hine

Online Communications Assistant at Astronaut