A study comparing the Chinese and U.S. outbound markets has recently been completed by two professors at the University of South Carolina. Dr. Rich Harrill and Dr. Xiang “Robert” Li have documented perceptions Chinese have of America and compared them with American perceptions of China.

Read about  their findings at http://www.lasvegassun.com/news/2011/mar/28/study-help-determine-how-best-market-chinese/.

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