interior entrance to Bloomingdale's in the Dubai Mall

The glitsy Bloomingdale's in the Dubai Mall

In response to the surge in Chinese visitors in countries of the United Arab Emirates, businesses are pulling out all the stops to attract more visitors and convince them to boost their spending, with special promotions that run for a couple of weeks into the Lunar New Year, even to the end of the month.

Many hotels are offering special meals and a la carte menus, while others have rolled out golf, spa and overnight packages for guests who visit over the next couple of weeks.

The retailer Bloomingdale’s says it plans to double its number of Chinese-speaking staff to cater for a growing number of customers.

Hoteliers, restaurateurs and retailers throughout the Emirates are reporting a surge in Chinese visitors ringing in the Year of the Rabbit.

About 2,500 Chinese visitors have reportedly come to the UAE through Hunter International Tourism, one of China’s largest travel agencies, to celebrate the Lunar New Year, which began yesterday, or attend conferences. The numbers are expected to match, if not exceed, last year’s figure.

“China is a massive market,” says Mr Goddard, the managing director of TRI Hospitality Consulting in Dubai, and the Chinese New Year period is “going to be a huge opportunity for getting Chinese nationals to the Middle East. Anything that promotes the Chinese market would be good for the long term.”

Global spending by tourists from China was up 17 per cent in 2009 from 2008 to US$43.7 billion (Dh160.5bn), according to the UN World Tourism Organization.

Overall, the UAE has seen a sharp increase in visitors from China since the autumn of 2009, when the country gained “approved destination” status from the Chinese government to have tourist groups come through the region.

source: http://www.thenational.ae/business/travel-tourism/chinese-new-year-boosts-uae-tourism-industry

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