the Taj-Mahal

While much is said about the potential for tourism industries to cash in on the booming middle class of China and India, now the two largest Asian countries are also picking up on the cash flow.

Bilateral tourism between China and India is growing energetically, fueled by increasing trade between the two countries, set to exceed $60 billion this year.

“There is a growing interest from Indian tourists in China and the same holds true for the Chinese,” says Zhuge Hong, general manager of Sanya Holiday Travel India Ltd. Indeed, if the tourism dynamic is likened to a romance, then it can be said that the mutual interest is heating up fast.

China is the fastest growing tourism market for India with a compound annual growth rate of 16 percent.

By 2020, the number of Chinese outbound travelers will grow to 100 million globally, making China the world’s fourth largest outbound tourist market and the largest incoming tourism market, according to industry analysts.

China and India together represent 40 percent of the world’s population and are highly coveted tourism markets.