Tourism industry in China

The quintessential British travel brand Thomas Cook is planning to enter the Chinese travel market this year. Operating already in 20 countries outside the the UK, the company is now eying to Russia and China. The focus is clearly on high street distribution, rather than the internet and call centers. Although for years analysts have been predicting the death of the high street agent at the hands of the internet, Thomas Cook’s figures show a different picture. In the UK just 34.7% of holidays are booked online, with the rest coming from retail and call centers. This is especially true for China where solemnly relying on the internet for marketing and sales is not enough.

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